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Writer's pictureDriftscape

Let's Go! Explore Calgary's 17th Ave & Win Big with Driftscape!


If you're looking to boost your holiday spirit, support local businesses, and experience Calgary’s vibrant 17th Ave district, mark your calendar for November 23! In collaboration with 17th Ave, Driftscape invites visitors to take part in an exclusive event that combines digital tourism with local rewards. From shopping to dining, participating businesses along 17th Ave are ready to welcome visitors eager to collect points, enjoy unique visitor experiences, and compete for exciting prizes valued at over $1,500!

How the Event Works

This event is designed to bring foot traffic into the heart of Calgary’s 17th Ave district, where you’ll discover a diverse lineup of local businesses. Participating is easy:

  1. Download the Driftscape App: Available for free, the Driftscape app serves as your digital guide to this event, listing all participating businesses and offering easy navigation to each location.

  2. Visit Participating Businesses: With the app open, head to any of the listed spots on 17th Ave on November 23.

  3. Collect Points: Once you’re on-site, simply tap the “collect points” button in the app. Each visit earns you points that will put you closer to the chance to win!

  4. Rack Up Entries: The more locations you visit, the more points and entries you earn. Collect a minimum of 50 points to qualify, with additional points increasing your chances to win!


By connecting technology with real-world exploration, this event encourages engagement and adds a new twist to the visitor experience. Whether you're a local or new to the area, it’s a perfect way to dive into Calgary’s local culture while supporting the businesses that make 17th Ave so special.


Why Join the 17th Ave Driftscape Event?

Events like these are invaluable to both visitors and businesses alike. For visitors, it’s an opportunity to enjoy a curated tour, discover unique businesses, and even kick off holiday shopping in style. For local business associations like the 17th Ave BIA, initiatives like this boost business sales and drive engagement. It empowers tourism professionals to reach visitors in innovative ways, exceeding visitor expectations and creating memorable, technology-enhanced experiences. This fusion of local business and digital tourism demonstrates how modern tools can bridge online and physical spaces, benefiting the community.


Prizes to Look Forward To

The prizes for this event are impressive! With gift cards, prize packs, and exclusive offerings from beloved 17th Ave businesses like Maven, Canadian Tire, Shoppers Drug Mart, and many more, this event promises something for everyone. Imagine scoring items for your holiday shopping or treating yourself to a well-deserved reward!


The Power of Digital Tourism

As digital tourism continues to shape how we explore destinations, events like the 17th Ave Driftscape 'Let's Go!' tour highlight the benefits of integrating technology with visitor engagement. Digital platforms like Driftscape provide visitors with an interactive experience tailored to their preferences, fostering a deeper connection with local culture and history. By promoting local businesses, increasing foot traffic, and boosting business visibility, such events not only enhance the visitor experience but also support economic growth within Calgary.


Join the Adventure on 17th Ave!

November 23 is a day to celebrate Calgary’s local businesses and community spirit.


Download the Driftscape app, make your way to 17th Ave, and start collecting points. From savoring local cuisine to discovering unique shops, every visit helps you get closer to winning and deepening your connection with the heart of Calgary.


Don’t miss out—embrace the spirit of local exploration and make your holiday shopping memorable!



People enjoying the hidden gems in 17th Ave, Calgary

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