Interlake Tourism Manitoba’s Prefered Tourism Solution
The Interlake Tourism Association (ITA) has long been recognized as a premier destination for tourists, offering a rich blend of natural beauty, cultural heritage, and recreational activities.
Keeping up with changing times and the needs of modern-day visitors, Interlake Tourism Association turned to Driftscape, North America’s most trusted tourism solution, to help design enhanced visitor experiences through its mobile app and interactive map.
The Challenge
High Cost
Limited Connectivity
Poor Visitor Analytics
Like most destinations, the Interlake region faced various challenges in engaging its visitors. Some of these included:
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Lack of Information Access: Visitors often needed help finding up-to-date information on experiences, places, and businesses within the Interlake.
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Limited Cellphone Coverage: Poor cellphone coverage made it difficult for visitors to access maps, information, or even contact locations they planned to visit.
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Outdated Travel Guide: While Interlake Tourism Association offered a yearly travel guide, challenges such as business closures and changing hours rendered it frequently obsolete and unreliable.
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Need for a Virtual Tool: To share detailed descriptions of services, tours, and experiences offered by numerous members across the region, Interlake Tourism Association required a robust virtual tool.
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Preparation for Visitor Influx: Some areas were not adequately prepared for a significant increase in visitors. Interlake Tourism Association needed data on visitor patterns to help members better prepare for future tourism demand.
The Solution
Offline Mode
Advanced Analytics
Instant Updates
Unlimited User Engagement Features
Leveraging the app’s endless user engagement features, Interlake Tourism Association implemented a comprehensive tourism solution that helps address their challenges while empowering visitors to uncover hidden gems seamlessly. While doing so, they also successfully enabled their locals to create meaningful connections with their surroundings.
Key Benefits
Improved Regional Promotion
The travel app allows the Interlake Tourism Association to showcase lesser-known attractions, distribute visitor traffic evenly across the region, and promote sustainable tourism. This also helps to prepare for visitor influx by providing data on visitor patterns, aiding members in better preparing for future tourism demand.
Personalized Content & Instant Updates
The Interlake Tourism Association is now able to deliver tailored content based on visitor preferences and real-time updates. This ensures a more personalized and engaging experience, helping visitors find up-to-date information on experiences, places, and businesses within the Interlake region.
Multimedia Integration
Visitors have access to rich multimedia content and detailed points of interest, including audio guides, videos, and images. This makes exploring the region more immersive and accessible. It also compensates for the lack of immersive components of traditional tourism tools such as print guides - that go obsolete quickly and have high print costs.
Offline Exploration
The app's offline mode made it easier for visitors to plan their activities and navigate the region, even without reliable cellphone service.
Interactive Map
The travel app guides visitors across the region through its interactive map, self-guided tours, and gamified experiences - effectively engaging a wider audience.
The Success Story
The implementation process was seamless, with Driftscape providing full support to ensure the app's successful launch. Interlake Tourism Association staff received training on how to manage and update content within the app, allowing them to continuously enhance the visitor experience.
"Two heads are better than one. Our partnership with Driftscape means we can continue to grow our network, provide engaging experiences to visitors and maintain ourselves as Manitoba’s Interlake, a tourism destination of choice!”
Says Melissa Van Soelen, Manager, Interlake Tourism Association.
Conclusion
Now in its fourth year of partnership with Driftscape, the tourism solution has enabled the Interlake Tourism Association to leverage the power of technology, enhancing its tourism experiences in an informed way.
By adopting Driftscape, the Interlake Tourism Association maintained its status as a premier tourism destination and set a new standard for visitor engagement and satisfaction.